Interview with fashion designer John Schoemann from de-fuse

1. Who’s de-fuse?

The name de-fuse came from the way the line was developed.  Focusing on trend, cut, style and high end techniques with a very affordable price for all.

2. What inspired you to get into Fashion Design?

I worked as a fashion stylist for years and I guess it was a natural evolution for me to start designing.  I had the opportunity to work with all types of clothes and designers and I noticed how the clothes were made and designed.  I noticed that the cut and proportion is most important.

3. Who’s your ideal client? 

A girl who is relaxed, she knows how to mix the pieces up, a girl who appreciates details and knows which piece is right for her.

4. When did you launch de-fuse? 

We started in 2009

5. Biggest achievement:

Check back later LOL

6. What do you do during the day?

Daydream about fashion, material and next seasons collection, I'm always thinking about the future

7. Which designer do you admire the most? 

Karl Lagerfeld

8. A city: 

New York

9. A book:

The shack

10. A quote: 

"Learn from yesterday, live for today and hope for tomorrow"...

11. A fashion advice? 

Be true to yourself...

12. What's next for de-fuse? 

Online store coming soon!!!

13. Anything else you want to share with us? 

www.de-fuse.com

**Exclusive interview for Lua Jewelry{the blog}**

My day in Dallas...

So, this was my day:

5:00 AM (Eastern Time) : Starting my day with the most annoying alarm tone ever!

5:45 AM: @ taxi, on our way to Miami Int'l Airport 

6:05 AM: Checking in MIA-DFW

6:30 AM: Reading Harper's Bazaar UK while drinking a cappuccino @ the AdmiralsClub

7:25 AM: Boarding starts

7:50 AM: On my way to DALLAS!!! 

10:00 AM (Central Time) : Just landed in DFW..(Pretty good flight)

11:15 AM: Got to the hotel, unpacked and washed my face..

11:35 AM: Tall-non-fat-cappuccino please! Extra hot...

11:40 AM: On my way to FIG (fashion industry gallery) to set up de-fuse's booth 

11:50 AM: Oh Ohhhh we are lost!!! 

12:05 PM: After walking a zillion blocks finally found the place!

12:10 PM: Unpacking the boxes

12:15 PM: Setting up, setting up, setting up and more setting up!

12:25 PM: Steaming clothes

12:50 PM: FINALLY finished steaming the pieces! 

1:05 PM: The booth looks F-A-B-U-L-O-U-S 

1:10 PM: Went to the hotel again, checked e-mails, checked twitter and facebook and blog stats...

2:30 PM: Trying to find a decent place to eat in Dallas, for my surprise everything was closed! 

3:30 PM: After burning around 500 calories from walking Downtown Dallas back and forth looking for a restaurant, finally found a place to eat at Neimans (Soup&Salad and a Macchiato) 

4:00 PM: CVS buying goodies (I have to admit I love pharmacies) 

4:15 PM: A random guy on the street told me to pass by the Urban Market 

4:20 PM: Got to the Urban Market and bought some fruits and carrots for snacking! yum yum

4:40 PM: Got to the hotel again!! 

4:40-7:40 PM: E-mails, calls, tv, twitter, google-ing etc...

7:41 PM: BLOGGING FINALLY!!!! Sorry my dears, here are some pictures of the booth that I wanted to share with you! Came out really nice, don't you think?

I will post more soon ;)

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www.de-fuse.com