Interview with fashion designer John Schoemann from de-fuse

1. Who’s de-fuse?

The name de-fuse came from the way the line was developed.  Focusing on trend, cut, style and high end techniques with a very affordable price for all.

2. What inspired you to get into Fashion Design?

I worked as a fashion stylist for years and I guess it was a natural evolution for me to start designing.  I had the opportunity to work with all types of clothes and designers and I noticed how the clothes were made and designed.  I noticed that the cut and proportion is most important.

3. Who’s your ideal client? 

A girl who is relaxed, she knows how to mix the pieces up, a girl who appreciates details and knows which piece is right for her.

4. When did you launch de-fuse? 

We started in 2009

5. Biggest achievement:

Check back later LOL

6. What do you do during the day?

Daydream about fashion, material and next seasons collection, I'm always thinking about the future

7. Which designer do you admire the most? 

Karl Lagerfeld

8. A city: 

New York

9. A book:

The shack

10. A quote: 

"Learn from yesterday, live for today and hope for tomorrow"...

11. A fashion advice? 

Be true to yourself...

12. What's next for de-fuse? 

Online store coming soon!!!

13. Anything else you want to share with us? 

www.de-fuse.com

**Exclusive interview for Lua Jewelry{the blog}**