Wednesday, March 31, 2010

Interview with Patrizia from "Fit in Clouds"

1. Who's Fit in Clouds?
Fit in Clouds is a Boston based company that sells portable ballet flats that fold and fit into a small pouch. After a long day of work or towards the end of an evening of partying when feet start hurting from wearing heels and the only thought in mind is “I cannot wait to get out of my stilettos!” women can now take out their “Clouds” and find instant relief with this comfortable, practical and fashionable solution. 

2. When did you launch Fit in Clouds?
Fit in Clouds was launched in May 2009 in Boston by two Babson MBA students. 

3. Who's your ideal client?
Our ideal client are fashion forward women, who follow new trends, and always look out for innovative products. Women who love heels, yet don’t enjoy the pain that comes with long hours of use and look for convenient solutions to their problem.   

4. Describe your product:
Fit in Clouds are foldable ballet flats, so compact that women can slide them into the smallest of purses and carry them wherever they go. When the pain from wearing heels becomes unbearable ladies can take their Clouds out of the tiny pouch, unfold them and slip into comfort! 

5. Biggest achievement:
Within the first three months Fit in Clouds was featured in Boston Globe, Boston Herald, Daily Candy, Boston Metro and Toronto Globe and Mail, later on came plenty more features among which Marthas Stewart Blog and Seventeen Magazine. We started off with just a simple black color, and now the company has expanded to provide several different colors and sizes. “Clouds” are currently available for sale on the company’s website and at about 15 domestic boutiques and 4 international ones.  

6. Which designer do you admire the most?
Ruthie Davis 

7. A city:

8. A book:
The Drunkward’s Walk by Leonard Mlodinow 

9. A quote:
"Rather die enormous than live dormant." -Jay-Z 

10. What's next for Fit in Clouds?
Major domestic and international penetration.

Tired of wearing heels all day? These shoes are definitely made for walking, dancing or standing... I got my first pair as a gift from my friend Anabelle at her wedding, she got us (the bridesmaids) the cutest Fit in Clouds flats in white. I absolutely adore these beauties!! A MUST in every woman's closet or purse- (Yesss, they fit in your purse!!!)

Twitter: @FitinClouds

Tuesday, March 30, 2010


Yohji Yamamoto Print T-Shirt in Black

A.L.C Sleeveless Chiffon Tunic in Dove

Quilted Sneakers

Chanel Quilted Sneakers 

Lua Jewelry Earrings Giveaway!!


How can you win these fabulous earrings? Simply leave a comment below and follow LuaJewelry on twitter! I will choose a winner based on the creativity of your comments- not a random selection.

The contest will end Monday, April 5th at 11:59 PM Eastern Time and the winner will be announced Tuesday April 6th 2010 via Twitter

**Only for US Residents and Dominican Republic Residents**

Got Rosa Cha?

The amazing designer behind these beautiful creations is Alexandre HerchcovitchI have to admit that Rosa Cha is one of my favorite swimwear lines, they fit amazing!! Take a peek at the Spring/Summer 2010 collection and get ready to look fabulous this summer!

Alexandre Herchcovitch

Monday, March 29, 2010

Interview with Otis & Maclain

I've had the fabulous opportunity of interviewing Otis & Maclain. Their designs have been worn by Lauren Conrad, Kloe Kardashian, Mischa Barton, Lindsey Lohan, Tori Spelling, et al. 
I absolutely adore this line- simple and chic!

About Otis & Maclain
Otis & Maclain was created by co-owners/designers, Shamani Hall and Andrea Cheatham.  Shamani has attended both the Fashion Institute of Design and Merchandising in Los Angeles and the Fashion Institute of Technology in New York.City and has a degree in visual communications.   Andrea attended the University of Missouri, Columbia and earned a bachelor’s degree in fashion merchandising and management and a minor in business.  She also has a jewelry line, Andrea Cheatham Vintage.  

Shamani and Andrea have both managed Madison, a chain of clothing boutiques in Los Angeles, where they met in 2006.  Otis & Maclain originated out of Andrea and Shamani’s desire to create a unique clothing line that uses simple, versatile body styles mixed with hand-picked silks and rayons that are easy to wear but fashion forward.

1. Who are Otis and Maclain? 
Otis is Ryan Jackson, Shamani's cousin. Their mothers are twins. Maclain is Andrea's godson, her cousin, Bethany Ruoff's son.

2. Who is your ideal client?
Clarissa Wong

3. When did you launch Otis & Maclain?
Spring 2007

4. Biggest achievement:
Our biggest achievement has been being featured in WWD 

5. We are obsessed with:
DJ Pauly D

6. Which designer do you admire the most?
Karl Lagerfeld 

7. A city:
New York

8. A book:
We both love: Wonderful Tonight: George Harrison, Eric Clapton and Me by Pattie Boyd

9. A quote:
Basically anything Karl Lagerfeld says, but here are a few favs:  “I have no scene.  I go everywhere.  I adapt.”  “I’m rather pro-prostitution.  I admire people who do it.  It can’t be much fun.  Thank goodness for it.  People need relief or they become murderers.”  “Friendship is often used to describe something you are indifferent about.  You shouldn’t trivialize these things.”

10. A fashion advice: 
All black everything

11. You would never leave your house without?

Where to buy online?
Follow Otis & Maclain on Twitter

I heart Braids!

braid (also called plait) is a complex structure or pattern formed by intertwining three or more strands of flexible material such as textile fibres, wire, or human hair.

Key Pieces for the New Season S/S 2010




3.1 Phillip Lim


Burberry Prosum


Alexander Wang


Alexander Wang
Rag & Bone
Ralph Lauren


Yves Saint Laurent
Bottega Veneta


Alexander Wang
Bottega Veneta
a. The drape dress

Haider Ackermann
BCBG Max Azria
b. The Evening Jumpsuit

Stella McCartney
c. The Long Skirt

Marios Schaw
Marc Jacobs
d. The Tracking Pants

Alexander Wang
Rag & Bone