Tuesday, May 4, 2010

Phillip Lim's Next Chapter

3.1 Phillip Lim Initials will expand into the loungewear category this fall.

A cropped kimono, which he calls a "kimini"

"It's all about clothing that its versatile and and adaptable." Phillip Lim

The designer also plans to unveil new branding efforts. For one, he plans to upgrade his first SoHo flagship in 2011 to look more like his Los Angeles and Seoul boutiques, designed by Leong Leong Architects, which work a more streamlined and modernist vibe.

“I think a lot of people were unsure about who the Phillip Lim girl was. I’m about to tie everything together.”

Source: WWD

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